https://nxndesign.com Stephanie Nixon Sun, 21 Mar 2021 02:50:03 +0000 https://nxndesign.com en https://nxndesign.com/Home-Page Sat, 24 Oct 2020 18:09:34 +0000 Stephanie Nixon https://nxndesign.com/Home-Page &nbsp; <img width="746" height="646" width_o="746" height_o="646" data-src="https://freight.cargo.site/t/original/i/7dc7a33ce54e492d39dd4665382c6c71b99f8e53e3de071eb435495227aa1529/Nastia-Liukin-Project-Thumb.jpg" data-mid="102777575" border="0" src="https://freight.cargo.site/w/746/i/7dc7a33ce54e492d39dd4665382c6c71b99f8e53e3de071eb435495227aa1529/Nastia-Liukin-Project-Thumb.jpg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/bcbbab507082080ecb3e680b0499302f51cd87354e2a4160e40e849c9aca0685/Airstream-Project-Thumb.jpg" data-mid="86587998" border="0" src="https://freight.cargo.site/w/750/i/bcbbab507082080ecb3e680b0499302f51cd87354e2a4160e40e849c9aca0685/Airstream-Project-Thumb.jpg" /> <img width="5225" height="3236" width_o="5225" height_o="3236" data-src="https://freight.cargo.site/t/original/i/f644074365481a6078a345c28706c2ed97aba99b9a6dc6b17f80ef84bd50f1b1/PB_GiveThoughtfully_Project-Thumbnail.jpg" data-mid="86568393" border="0" src="https://freight.cargo.site/w/1000/i/f644074365481a6078a345c28706c2ed97aba99b9a6dc6b17f80ef84bd50f1b1/PB_GiveThoughtfully_Project-Thumbnail.jpg" /> <img width="1287" height="660" width_o="1287" height_o="660" data-src="https://freight.cargo.site/t/original/i/42bb8fb9efd8e29e140919252b6b80f3a0a212136e150957e52ea745b2a4618d/HolidayLookbook_Thumbnail.gif" data-mid="101108172" border="0" src="https://freight.cargo.site/w/1000/i/42bb8fb9efd8e29e140919252b6b80f3a0a212136e150957e52ea745b2a4618d/HolidayLookbook_Thumbnail.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9f6a2d1ce23ed98b3acf13eacf485e1606b204e14399e0ee6aacd80ecbd88c29/StringLights_Mock.gif" data-mid="86996303" border="0" src="https://freight.cargo.site/w/1000/i/9f6a2d1ce23ed98b3acf13eacf485e1606b204e14399e0ee6aacd80ecbd88c29/StringLights_Mock.gif" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/397786b10caa8843f6bf88ee9dd0fbcb60a015493c8347d3137da1aebe002097/S20_SocialStyleGuide_1.jpg" data-mid="86574490" border="0" src="https://freight.cargo.site/w/1000/i/397786b10caa8843f6bf88ee9dd0fbcb60a015493c8347d3137da1aebe002097/S20_SocialStyleGuide_1.jpg" /> <img width="460" height="441" width_o="460" height_o="441" data-src="https://freight.cargo.site/t/original/i/7adadde2d7ac9e5336821698623c600d7e170d265e20355b07783ae3d9271f8c/RebeccaAtwood_portfolio_thumb.jpg" data-mid="86576436" border="0" src="https://freight.cargo.site/w/460/i/7adadde2d7ac9e5336821698623c600d7e170d265e20355b07783ae3d9271f8c/RebeccaAtwood_portfolio_thumb.jpg" /> <img width="1020" height="738" width_o="1020" height_o="738" data-src="https://freight.cargo.site/t/original/i/d657838ba68ef2f388d7a3f7870199988d9a6f005f667592fb79b520e7021a09/Thumbnail-Image.jpg" data-mid="86578056" border="0" src="https://freight.cargo.site/w/1000/i/d657838ba68ef2f388d7a3f7870199988d9a6f005f667592fb79b520e7021a09/Thumbnail-Image.jpg" /> <img width="3000" height="1447" width_o="3000" height_o="1447" data-src="https://freight.cargo.site/t/original/i/60a9bdadc12ebf33c8ae292979b31c72895b1fd1e0cb734907d298696383d8e8/BluHomes_Homepage-Mobile.jpg" data-mid="86573729" border="0" src="https://freight.cargo.site/w/1000/i/60a9bdadc12ebf33c8ae292979b31c72895b1fd1e0cb734907d298696383d8e8/BluHomes_Homepage-Mobile.jpg" /> <img width="3000" height="1990" width_o="3000" height_o="1990" data-src="https://freight.cargo.site/t/original/i/af98b32b51d5ceac3b9a7f331c6aaee2f608beee6c53c1d9a5cc2629afe17aa0/BluTarps_3000px.jpg" data-mid="86568417" border="0" src="https://freight.cargo.site/w/1000/i/af98b32b51d5ceac3b9a7f331c6aaee2f608beee6c53c1d9a5cc2629afe17aa0/BluTarps_3000px.jpg" /> <img width="3000" height="2825" width_o="3000" height_o="2825" data-src="https://freight.cargo.site/t/original/i/0cba0a20a9f803c158544fbc84d93c92ee1ea020c0ef1967dbf0d54935e57727/BluHomesOverviewBook_3000px.jpg" data-mid="86574981" border="0" src="https://freight.cargo.site/w/1000/i/0cba0a20a9f803c158544fbc84d93c92ee1ea020c0ef1967dbf0d54935e57727/BluHomesOverviewBook_3000px.jpg" /> <img width="3000" height="1585" width_o="3000" height_o="1585" data-src="https://freight.cargo.site/t/original/i/717786812a992cf53ac2f0b75de2770b068545a230afffbe680e354fd94866c4/BluDesignStudio_01_3000px.jpg" data-mid="86568451" border="0" src="https://freight.cargo.site/w/1000/i/717786812a992cf53ac2f0b75de2770b068545a230afffbe680e354fd94866c4/BluDesignStudio_01_3000px.jpg" /> <img width="1814" height="1130" width_o="1814" height_o="1130" data-src="https://freight.cargo.site/t/original/i/3e4a418a170f10c1a8ff5a39d31509f3900139bb18a4869d36c02104bf8d2e1e/Screen-Shot-2016-04-06-at-10.42.07-PM.png" data-mid="86568426" border="0" src="https://freight.cargo.site/w/1000/i/3e4a418a170f10c1a8ff5a39d31509f3900139bb18a4869d36c02104bf8d2e1e/Screen-Shot-2016-04-06-at-10.42.07-PM.png" /> <img width="746" height="648" width_o="746" height_o="648" data-src="https://freight.cargo.site/t/original/i/7958e812dab7d83b2250c83c7fe200c20958ad5bb125b70882056271a8557000/071119_Friends_Teaser_HeroGIF_M-071119_Friends_Teaser_HeroGIF_M__03.gif" data-mid="86591520" border="0" src="https://freight.cargo.site/w/746/i/7958e812dab7d83b2250c83c7fe200c20958ad5bb125b70882056271a8557000/071119_Friends_Teaser_HeroGIF_M-071119_Friends_Teaser_HeroGIF_M__03.gif" /> https://nxndesign.com/Project-Nav Sat, 31 Aug 2019 21:02:16 +0000 Stephanie Nixon https://nxndesign.com/Project-Nav Index &nbsp; Next︎ &nbsp; https://nxndesign.com/Holiday-Lookbook Sat, 24 Oct 2020 21:38:29 +0000 Stephanie Nixon https://nxndesign.com/Holiday-Lookbook <img width="750" height="590" width_o="750" height_o="590" data-src="https://freight.cargo.site/t/original/i/eedef608c092f51ad2e60469c28dda14f05c8a362d698e49ea000ba5e99bbf1b/Lookbook_ProjectPage_thumbnail.jpg" data-mid="86585036" border="0" data-scale="100" src="https://freight.cargo.site/w/750/i/eedef608c092f51ad2e60469c28dda14f05c8a362d698e49ea000ba5e99bbf1b/Lookbook_ProjectPage_thumbnail.jpg" /> Pottery Barn Holiday Lookbook 2020 Lead Designer: Stephanie Nixon Art Director: Lindsey Thomas Copywriter: Jeanne Davis Videographer: Nick Testa The Brief Design an inspiring and friction-free shopping experience of Pottery Barn’s holiday aesthetics. Infuse motion throughout to sprinkle in some seasonal magic.&nbsp;The Results Customers who engaged with the lookbook had an AOV of 44% over those who did not engage with it.&nbsp; <img width="1366" height="703" width_o="1366" height_o="703" data-src="https://freight.cargo.site/t/original/i/1c2d3e4125ed8dace8d73d25913f8483442a0f96d6773f8a91c7b4d97d7605be/01-Rustic-Living-Room-Animation_01-Rustic-Living-Room-Animation_01.gif" data-mid="86998433" border="0" src="https://freight.cargo.site/w/1000/i/1c2d3e4125ed8dace8d73d25913f8483442a0f96d6773f8a91c7b4d97d7605be/01-Rustic-Living-Room-Animation_01-Rustic-Living-Room-Animation_01.gif" /> <img width="3136" height="9537" width_o="3136" height_o="9537" data-src="https://freight.cargo.site/t/original/i/a7171f0466034538502734dd3907b1e158fa98187b38bc8209d2cf5911246958/H20-Holiday-Lookbook-Mock-1.jpg" data-mid="86587794" border="0" src="https://freight.cargo.site/w/1000/i/a7171f0466034538502734dd3907b1e158fa98187b38bc8209d2cf5911246958/H20-Holiday-Lookbook-Mock-1.jpg" /> <img width="3136" height="9334" width_o="3136" height_o="9334" data-src="https://freight.cargo.site/t/original/i/f066b486cbccc81051c1a3b4e86601ec92306baccc9c6eb37dc9e04a9bfc662a/H20-Holiday-Lookbook-Mock-2.jpg" data-mid="86585823" border="0" src="https://freight.cargo.site/w/1000/i/f066b486cbccc81051c1a3b4e86601ec92306baccc9c6eb37dc9e04a9bfc662a/H20-Holiday-Lookbook-Mock-2.jpg" /><img width="3136" height="9444" width_o="3136" height_o="9444" data-src="https://freight.cargo.site/t/original/i/d20de1363112484cc78a1a39ce74ff1bfd6d652b3a08d970a74d7bfe042b5c88/H20-Holiday-Lookbook-Mock-3.jpg" data-mid="86585824" border="0" src="https://freight.cargo.site/w/1000/i/d20de1363112484cc78a1a39ce74ff1bfd6d652b3a08d970a74d7bfe042b5c88/H20-Holiday-Lookbook-Mock-3.jpg" /> <img width="368" height="470" width_o="368" height_o="470" data-src="https://freight.cargo.site/t/original/i/e500156f6444f5dfad74a4b2f6f77a29d16ec92d95dd2684fefead220aec086d/03-Mouse_03-Mouse_02.gif" data-mid="86998818" border="0" src="https://freight.cargo.site/w/368/i/e500156f6444f5dfad74a4b2f6f77a29d16ec92d95dd2684fefead220aec086d/03-Mouse_03-Mouse_02.gif" /> <img width="1227" height="628" width_o="1227" height_o="628" data-src="https://freight.cargo.site/t/original/i/79c2f276e7ec514b76db5aa4f8fd0a5d574825d9405994ea78c7e36272e25163/06-Candles_06-Candles_02.gif" data-mid="86999297" border="0" src="https://freight.cargo.site/w/1000/i/79c2f276e7ec514b76db5aa4f8fd0a5d574825d9405994ea78c7e36272e25163/06-Candles_06-Candles_02.gif" /> <img width="3136" height="9150" width_o="3136" height_o="9150" data-src="https://freight.cargo.site/t/original/i/292587b99aa19919e15c0b3b5a1850f5c107e0b3b75db87a0ba7906b033355d4/H20-Holiday-Lookbook-Mock-4.jpg" data-mid="86585825" border="0" src="https://freight.cargo.site/w/1000/i/292587b99aa19919e15c0b3b5a1850f5c107e0b3b75db87a0ba7906b033355d4/H20-Holiday-Lookbook-Mock-4.jpg" /><img width="3136" height="9114" width_o="3136" height_o="9114" data-src="https://freight.cargo.site/t/original/i/fb62d8c86715956b76420168eee4d85c926be4fd9231a9954c947a865f7a5c84/H20-Holiday-Lookbook-Mock-5.jpg" data-mid="86585826" border="0" src="https://freight.cargo.site/w/1000/i/fb62d8c86715956b76420168eee4d85c926be4fd9231a9954c947a865f7a5c84/H20-Holiday-Lookbook-Mock-5.jpg" /><img width="3136" height="6380" width_o="3136" height_o="6380" data-src="https://freight.cargo.site/t/original/i/1e7cd3b465cb7f1e83b8b1f832ea4676519097279b131e226d7d70f420ddaac5/H20-Holiday-Lookbook-Mock-6.jpg" data-mid="86585827" border="0" src="https://freight.cargo.site/w/1000/i/1e7cd3b465cb7f1e83b8b1f832ea4676519097279b131e226d7d70f420ddaac5/H20-Holiday-Lookbook-Mock-6.jpg" /> Social Paid FB/IG carousel and organic Instagram story <img width="6240" height="17263" width_o="6240" height_o="17263" data-src="https://freight.cargo.site/t/original/i/e05e16324c6c3928307db6d2fcd6888b6a6549168ebc900c8db749f6c4663952/PBM_H20_1015_IGS_HolidayLookbook_comp.jpg" data-mid="86587757" border="0" src="https://freight.cargo.site/w/1000/i/e05e16324c6c3928307db6d2fcd6888b6a6549168ebc900c8db749f6c4663952/PBM_H20_1015_IGS_HolidayLookbook_comp.jpg" /><img width="6117" height="3812" width_o="6117" height_o="3812" data-src="https://freight.cargo.site/t/original/i/0179a518f562bc1d858709d48f2ccfc02328201c2771ba3b660d606ca6088c6e/PBM_H20_1006_HolidayLookbook_InFeed_SocialPosts.jpg" data-mid="86587045" border="0" src="https://freight.cargo.site/w/1000/i/0179a518f562bc1d858709d48f2ccfc02328201c2771ba3b660d606ca6088c6e/PBM_H20_1006_HolidayLookbook_InFeed_SocialPosts.jpg" /> https://nxndesign.com/Give-Thoughtfully Sat, 04 Jan 2020 20:22:12 +0000 Stephanie Nixon https://nxndesign.com/Give-Thoughtfully <img width="750" height="709" width_o="750" height_o="709" data-src="https://freight.cargo.site/t/original/i/919cb9db40b10b74ece144cea07148923d66a85ddbdbf674d5ec89a165849417/GiveThoughtfully_Supercat_MobileHero.jpg" data-mid="57771370" border="0" data-scale="90" src="https://freight.cargo.site/w/750/i/919cb9db40b10b74ece144cea07148923d66a85ddbdbf674d5ec89a165849417/GiveThoughtfully_Supercat_MobileHero.jpg" /> Pottery Barn Give Thoughtfully Campaign 2019 Lead Designer: Stephanie NixonArt Director: Lindsey ThomasCopywriter: Emilee Schumer The BriefDeliver an engaging digital experience for Pottery Barn’s Give Thoughtfully holiday campaign. Create a friction-free online shopping experience with an integrated social and banner ad campaign.The Results The campaign exceeded marketing’s expectations with the Give Thoughtfully landing page delivering 60% higher AOV’s than stand-alone product shop paths.&nbsp; &nbsp;&nbsp; <img width="4896" height="13716" width_o="4896" height_o="13716" data-src="https://freight.cargo.site/t/original/i/56b7ad5418039f3ed81d4920fd1fd56db62d4e5c14f923b951fa454e3ca6112f/Gifting-Supercat.jpg" data-mid="57729305" border="0" src="https://freight.cargo.site/w/1000/i/56b7ad5418039f3ed81d4920fd1fd56db62d4e5c14f923b951fa454e3ca6112f/Gifting-Supercat.jpg" /> 12 Days of Gifting Social CampaignSocial gift giveaway contest for stories and in-feed post.&nbsp;I designed each day with the campaign red and graphic number to stand out in the user’s feed and encourage engagment.&nbsp; <img width="4896" height="2569" width_o="4896" height_o="2569" data-src="https://freight.cargo.site/t/original/i/4de0761c9429aed660988e35d28de568f0e05592cceaee5d2fd64760c37e2e25/12-Days-of-Gifting-IGS-2_v2.jpg" data-mid="61235842" border="0" src="https://freight.cargo.site/w/1000/i/4de0761c9429aed660988e35d28de568f0e05592cceaee5d2fd64760c37e2e25/12-Days-of-Gifting-IGS-2_v2.jpg" /> <img width="8554" height="2569" width_o="8554" height_o="2569" data-src="https://freight.cargo.site/t/original/i/bd62730854c090bf9ca311e18d033317ee4a46a5b1de9e94fbe5a65e741f3413/12-Days-of-Gifting-IGS-3.jpg" data-mid="61236569" border="0" src="https://freight.cargo.site/w/1000/i/bd62730854c090bf9ca311e18d033317ee4a46a5b1de9e94fbe5a65e741f3413/12-Days-of-Gifting-IGS-3.jpg" /> <img width="4896" height="2569" width_o="4896" height_o="2569" data-src="https://freight.cargo.site/t/original/i/5488dced494caf051ed08c139e47b56975fccc8724e92bb755778aebeab85edb/12-Days-of-Gifting-In-Feed-2.jpg" data-mid="61237989" border="0" src="https://freight.cargo.site/w/1000/i/5488dced494caf051ed08c139e47b56975fccc8724e92bb755778aebeab85edb/12-Days-of-Gifting-In-Feed-2.jpg" /> <img width="8554" height="2569" width_o="8554" height_o="2569" data-src="https://freight.cargo.site/t/original/i/2f01cf0a8aa2c2ed11ebfe395a09a1e83e9060c8c60b5829b5d251b51199201b/12-Days-of-Gifting-In-Feed-1.jpg" data-mid="61237807" border="0" src="https://freight.cargo.site/w/1000/i/2f01cf0a8aa2c2ed11ebfe395a09a1e83e9060c8c60b5829b5d251b51199201b/12-Days-of-Gifting-In-Feed-1.jpg" /> Banner Ads / Homepage takeovers HTML banner ads that ran on media buys and promoted the Give Thoughtfully campaign.&nbsp; https://nxndesign.com/Airstream-x-Pottery-Barn Sun, 25 Oct 2020 02:37:42 +0000 Stephanie Nixon https://nxndesign.com/Airstream-x-Pottery-Barn <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/bcbbab507082080ecb3e680b0499302f51cd87354e2a4160e40e849c9aca0685/Airstream-Project-Thumb.jpg" data-mid="86591571" border="0" data-scale="91" src="https://freight.cargo.site/w/750/i/bcbbab507082080ecb3e680b0499302f51cd87354e2a4160e40e849c9aca0685/Airstream-Project-Thumb.jpg" /> Airstream x Pottery Barn 2020 Lead Designer: Stephanie Nixon Art Director: Lindsey Thomas Copywriter: Jeanne Davis Videographer: Nick Testa The Brief Design an integrated campaign for Pottery Barn’s collaboration with Airstream. Capture the “open road” lifestyle and inspire the customer with an engaging landing page infused with beautiful crops, cinemagraphs and snackable copy blurbs. All while making it easy to shop the collection. Create a corresponding inspirational email, Pinterest pins and Instagram stories. <img width="3136" height="9083" width_o="3136" height_o="9083" data-src="https://freight.cargo.site/t/original/i/2ba5fda8098fc0cf9432429f37ea8b9ec7014415f03535b4e1a6ef6015daa73a/S20-AirstreamxPB-Mock.jpg" data-mid="86592265" border="0" src="https://freight.cargo.site/w/1000/i/2ba5fda8098fc0cf9432429f37ea8b9ec7014415f03535b4e1a6ef6015daa73a/S20-AirstreamxPB-Mock.jpg" /> Social organic Instagram stories and Pinterest pins <img width="6108" height="11457" width_o="6108" height_o="11457" data-src="https://freight.cargo.site/t/original/i/df0826663ef977c86749db7a73bd3b6ff416a04d542945a476932cd06fcb7488/PBM_S20_05015_IGS_Airstream_IG_Mocks.jpg" data-mid="86631989" border="0" src="https://freight.cargo.site/w/1000/i/df0826663ef977c86749db7a73bd3b6ff416a04d542945a476932cd06fcb7488/PBM_S20_05015_IGS_Airstream_IG_Mocks.jpg" /><img width="2110" height="1082" width_o="2110" height_o="1082" data-src="https://freight.cargo.site/t/original/i/ad7dc0bfed183c4b4763b7f35bb73917e943def7127057c1d113379aae3f0ae3/PBM_S20_05015_Pinterest_Airstream_r1.jpg" data-mid="86592519" border="0" src="https://freight.cargo.site/w/1000/i/ad7dc0bfed183c4b4763b7f35bb73917e943def7127057c1d113379aae3f0ae3/PBM_S20_05015_Pinterest_Airstream_r1.jpg" /> Email &nbsp;<img width="650" height="6139" width_o="650" height_o="6139" data-src="https://freight.cargo.site/t/original/i/fab4a671ec23e51748a7d0220a180b4aad25dc2a3c92417aa143a663f53527b3/PBM_S20_EM_05XX_DAY_AM_airstream_SN.jpg" data-mid="86592787" border="0" src="https://freight.cargo.site/w/650/i/fab4a671ec23e51748a7d0220a180b4aad25dc2a3c92417aa143a663f53527b3/PBM_S20_EM_05XX_DAY_AM_airstream_SN.jpg" /> https://nxndesign.com/Rebecca-Atwood-x-Pottery-Barn Sun, 25 Oct 2020 03:27:34 +0000 Stephanie Nixon https://nxndesign.com/Rebecca-Atwood-x-Pottery-Barn <img width="460" height="441" width_o="460" height_o="441" data-src="https://freight.cargo.site/t/original/i/7adadde2d7ac9e5336821698623c600d7e170d265e20355b07783ae3d9271f8c/RebeccaAtwood_portfolio_thumb.jpg" data-mid="86595319" border="0" data-scale="95" src="https://freight.cargo.site/w/460/i/7adadde2d7ac9e5336821698623c600d7e170d265e20355b07783ae3d9271f8c/RebeccaAtwood_portfolio_thumb.jpg" /> Rebecca Atwood x Pottery Barn 2020 Lead Designer: Stephanie Nixon Art Director: Lindsey Thomas Copywriter: Jeanne Davis Videographer: Nick Testa The Brief Design an integrated campaign for Pottery Barn’s collaboration with the acclaimed artist Rebecca Atwood. Deliver a landing page that infuses an friction-free shopping experience with inspirational content including Rebecca’s process and inspiration for the collection. Create a corresponding shoppable email, Pinterest pins and Instagram stories. <img width="3136" height="8651" width_o="3136" height_o="8651" data-src="https://freight.cargo.site/t/original/i/aa43383f102879dfea9e6dbc680b08dc06a3fabebf6f0035fa5dc5817c027244/S20-RebeccaAtwoodxPB-Mock.jpg" data-mid="86595172" border="0" src="https://freight.cargo.site/w/1000/i/aa43383f102879dfea9e6dbc680b08dc06a3fabebf6f0035fa5dc5817c027244/S20-RebeccaAtwoodxPB-Mock.jpg" /><img width="3135" height="1792" width_o="3135" height_o="1792" data-src="https://freight.cargo.site/t/original/i/c3cd8246ff4e21113bdc2125377b4b70ce91651cf834cf764a4286fd94bba389/RebeccaAtwood_Footer-Gif.gif" data-mid="86595993" border="0" src="https://freight.cargo.site/w/1000/i/c3cd8246ff4e21113bdc2125377b4b70ce91651cf834cf764a4286fd94bba389/RebeccaAtwood_Footer-Gif.gif" /> Social organic Instagram stories and Pinterest pins <img width="5937" height="4570" width_o="5937" height_o="4570" data-src="https://freight.cargo.site/t/original/i/72afa11b8ac22d7874c3093e4d7ec1bbd248a5aa3267decda8d2e6c472592896/PBM_S20_0408_IGS_RebeccaAtwood_Lookbook.jpg" data-mid="86639773" border="0" src="https://freight.cargo.site/w/1000/i/72afa11b8ac22d7874c3093e4d7ec1bbd248a5aa3267decda8d2e6c472592896/PBM_S20_0408_IGS_RebeccaAtwood_Lookbook.jpg" /><img width="5931" height="2463" width_o="5931" height_o="2463" data-src="https://freight.cargo.site/t/original/i/182b9f1dfd2244c3745d138546cc214ce928564be5fb4f5bd7793498adf0c887/PBM_S20_0408_IGS_RebeccaAtwood_Tips.jpg" data-mid="86643280" border="0" src="https://freight.cargo.site/w/1000/i/182b9f1dfd2244c3745d138546cc214ce928564be5fb4f5bd7793498adf0c887/PBM_S20_0408_IGS_RebeccaAtwood_Tips.jpg" /> <img width="4248" height="1319" width_o="4248" height_o="1319" data-src="https://freight.cargo.site/t/original/i/0c7120c742ee1d4fbc155fae8751524d0de7770c93fc0faddf6e0741e53131f0/PBM_S20_0408_pinterest_RebeccaAtwood.gif" data-mid="86638856" border="0" src="https://freight.cargo.site/w/1000/i/0c7120c742ee1d4fbc155fae8751524d0de7770c93fc0faddf6e0741e53131f0/PBM_S20_0408_pinterest_RebeccaAtwood.gif" /> Email &nbsp;<img width="644" height="6444" width_o="644" height_o="6444" data-src="https://freight.cargo.site/t/original/i/28f4ec3eb359c8ade93ee661e17bb81ea8d2eab911c4bf9f244dc3da0bd74dfb/0408_WED_PM_RebeccaAtwood.jpg" data-mid="86638963" border="0" src="https://freight.cargo.site/w/644/i/28f4ec3eb359c8ade93ee661e17bb81ea8d2eab911c4bf9f244dc3da0bd74dfb/0408_WED_PM_RebeccaAtwood.jpg" />&nbsp; https://nxndesign.com/Pottery-Barn-Social-Style-Guide Sun, 25 Oct 2020 21:52:56 +0000 Stephanie Nixon https://nxndesign.com/Pottery-Barn-Social-Style-Guide <img width="2367" height="1612" width_o="2367" height_o="1612" data-src="https://freight.cargo.site/t/original/i/14e29c992bdd7ad6398621449eb58772fc65661bf303f26f9aa6b33f613ecd1a/Project-Page-Thumbnail.jpg" data-mid="86649721" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/14e29c992bdd7ad6398621449eb58772fc65661bf303f26f9aa6b33f613ecd1a/Project-Page-Thumbnail.jpg" /> Pottery Barn Social Style Guide 2020 Lead Designer: Stephanie Nixon Art Director: Lindsey Thomas The Brief Create a Social Style guide that can serve as a resource both internal and with external partners for creating branded and elevated social assets. This includes sections such as guidance on logo usage, color, typography, image crops, voice and tone, iconography, social best practices and more.The Results A big love from the social media team who utilized this guide as a resource for all cross-functional partners who touch social including retail, global and B2B counterparts as well as for on boarding new members of their team. <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/b2a01854b60216a9f11c9287518fd2103c22de1bfb9f29b5b1ab4a98a487b233/S20_SocialStyleGuide_1.jpg" data-mid="86649143" border="0" src="https://freight.cargo.site/w/1000/i/b2a01854b60216a9f11c9287518fd2103c22de1bfb9f29b5b1ab4a98a487b233/S20_SocialStyleGuide_1.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9e73cb95daf8fa720c1e4531e32571d6ed5f45cc5c057dfa4092bd1ead6fb213/S20_SocialStyleGuide_2.jpg" data-mid="86649144" border="0" src="https://freight.cargo.site/w/1000/i/9e73cb95daf8fa720c1e4531e32571d6ed5f45cc5c057dfa4092bd1ead6fb213/S20_SocialStyleGuide_2.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/97dd5071f0fea5eed6007b3c9b9b147432439288e9ffe576dc714eb9538b41a4/S20_SocialStyleGuide_3.jpg" data-mid="86649145" border="0" src="https://freight.cargo.site/w/1000/i/97dd5071f0fea5eed6007b3c9b9b147432439288e9ffe576dc714eb9538b41a4/S20_SocialStyleGuide_3.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/3095d33494b53d2a6cc9549307647a8978f838350fd42455844d24ac43773d2e/S20_SocialStyleGuide_4.jpg" data-mid="86649146" border="0" src="https://freight.cargo.site/w/1000/i/3095d33494b53d2a6cc9549307647a8978f838350fd42455844d24ac43773d2e/S20_SocialStyleGuide_4.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/dceaa8176b14a8fd71bc19a99772da91b4e3e472c4e1533c790157260ba43b9b/S20_SocialStyleGuide_5.jpg" data-mid="86649147" border="0" src="https://freight.cargo.site/w/1000/i/dceaa8176b14a8fd71bc19a99772da91b4e3e472c4e1533c790157260ba43b9b/S20_SocialStyleGuide_5.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/71b16c0c53bf2257ddc27d6cccf8007d1bf55392ee903b1c23df29a9e7335872/S20_SocialStyleGuide_6.jpg" data-mid="86649149" border="0" src="https://freight.cargo.site/w/1000/i/71b16c0c53bf2257ddc27d6cccf8007d1bf55392ee903b1c23df29a9e7335872/S20_SocialStyleGuide_6.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/b407113387dd3baee6c49e8a73d83f5f7b073c82262bb37de17dba32395deda8/S20_SocialStyleGuide_7.jpg" data-mid="86649153" border="0" 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data-src="https://freight.cargo.site/t/original/i/9d675ee9257527d570d24a17eee987b88cab84b172610962acbfc73280789e1a/S20_SocialStyleGuide_10.jpg" data-mid="86649162" border="0" src="https://freight.cargo.site/w/1000/i/9d675ee9257527d570d24a17eee987b88cab84b172610962acbfc73280789e1a/S20_SocialStyleGuide_10.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/bf0ae84842e6b8e139be5c33247f9f3c73abed63b6b0cbbfabb633cc885c8058/S20_SocialStyleGuide_11.jpg" data-mid="86649163" border="0" src="https://freight.cargo.site/w/1000/i/bf0ae84842e6b8e139be5c33247f9f3c73abed63b6b0cbbfabb633cc885c8058/S20_SocialStyleGuide_11.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/10a1ebf37aed5d20b5f82acb615384fa125ebf91c2313eaaea338f75112a3dc7/S20_SocialStyleGuide_12.jpg" data-mid="86649164" border="0" 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data-src="https://freight.cargo.site/t/original/i/2d3755c2b01311cb06d347d603732c31685e049584eb6c3187c013ff880414b1/S20_SocialStyleGuide_16.jpg" data-mid="86649168" border="0" src="https://freight.cargo.site/w/1000/i/2d3755c2b01311cb06d347d603732c31685e049584eb6c3187c013ff880414b1/S20_SocialStyleGuide_16.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/7f99b12b4e5ccb45a41325eae1f59194321c8098563347a4640a59448b7fb1e0/S20_SocialStyleGuide_17.jpg" data-mid="86649169" border="0" src="https://freight.cargo.site/w/1000/i/7f99b12b4e5ccb45a41325eae1f59194321c8098563347a4640a59448b7fb1e0/S20_SocialStyleGuide_17.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/466230f265c3af6b623624ac63726a93e5826818b1f2814cf546153de0dfaba8/S20_SocialStyleGuide_18.jpg" data-mid="86649170" border="0" 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data-src="https://freight.cargo.site/t/original/i/28a646137a2e8cc3d54e766cb02b77b4207f11fb3fa21514666e97f3d116ff4a/S20_SocialStyleGuide_28_a.jpg" data-mid="86649183" border="0" src="https://freight.cargo.site/w/1000/i/28a646137a2e8cc3d54e766cb02b77b4207f11fb3fa21514666e97f3d116ff4a/S20_SocialStyleGuide_28_a.jpg" /><img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/c0adcaffbfe847de549f11ed77bc75a1c486186cc63ae15dc15de204eb1e289a/S20_SocialStyleGuide_28.jpg" data-mid="86649184" border="0" src="https://freight.cargo.site/w/1000/i/c0adcaffbfe847de549f11ed77bc75a1c486186cc63ae15dc15de204eb1e289a/S20_SocialStyleGuide_28.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/30571c17d95f93c64a140e4ad4ec60d8f30e62445ead3075e17641d4abcc9c0a/S20_SocialStyleGuide_29_a.jpg" data-mid="86649185" border="0" src="https://freight.cargo.site/w/1000/i/30571c17d95f93c64a140e4ad4ec60d8f30e62445ead3075e17641d4abcc9c0a/S20_SocialStyleGuide_29_a.jpg" /><img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/c83abee351287c3c10756346a54683e5c8da3126b0d0219098d75a05490737d7/S20_SocialStyleGuide_29.jpg" data-mid="86649186" border="0" src="https://freight.cargo.site/w/1000/i/c83abee351287c3c10756346a54683e5c8da3126b0d0219098d75a05490737d7/S20_SocialStyleGuide_29.jpg" /><img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/c603e36cfb145ba7dd021d44605321f769b73bc7c5be23039f0676086f8c7d22/S20_SocialStyleGuide_30.jpg" data-mid="86649187" border="0" src="https://freight.cargo.site/w/1000/i/c603e36cfb145ba7dd021d44605321f769b73bc7c5be23039f0676086f8c7d22/S20_SocialStyleGuide_30.jpg" /><img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/cc72239cd39008dc6240af18831f2df4f98e7e425a208e560e3e67a956d80285/S20_SocialStyleGuide_31.jpg" data-mid="86649188" border="0" src="https://freight.cargo.site/w/1000/i/cc72239cd39008dc6240af18831f2df4f98e7e425a208e560e3e67a956d80285/S20_SocialStyleGuide_31.jpg" /><img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/4dfe920c360753724a6de9b025fca7066ebf61ec1745fc41cc3eaeb0d9eef8b5/S20_SocialStyleGuide_32.jpg" data-mid="86649189" border="0" src="https://freight.cargo.site/w/1000/i/4dfe920c360753724a6de9b025fca7066ebf61ec1745fc41cc3eaeb0d9eef8b5/S20_SocialStyleGuide_32.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/05581594300d61159b68a9363b106bc15435e15f8193b704689ea316b44eaae9/S20_SocialStyleGuide_33.jpg" data-mid="86649190" border="0" src="https://freight.cargo.site/w/1000/i/05581594300d61159b68a9363b106bc15435e15f8193b704689ea316b44eaae9/S20_SocialStyleGuide_33.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/6dff24fe86eefb5514331514ffdafc35543a011d77960f0da59f5ca266d85f07/S20_SocialStyleGuide_34.jpg" data-mid="86649191" border="0" src="https://freight.cargo.site/w/1000/i/6dff24fe86eefb5514331514ffdafc35543a011d77960f0da59f5ca266d85f07/S20_SocialStyleGuide_34.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/24656741cbe95285e17606f3e696a48cda167a4c4dfcebc9423faed430425a9d/S20_SocialStyleGuide_35.jpg" data-mid="86649192" border="0" src="https://freight.cargo.site/w/1000/i/24656741cbe95285e17606f3e696a48cda167a4c4dfcebc9423faed430425a9d/S20_SocialStyleGuide_35.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/09427d703fb164d3695003f0b783d924843e1228bf18eb18a25f389c70ade4a1/S20_SocialStyleGuide_37.jpg" data-mid="86649194" border="0" src="https://freight.cargo.site/w/1000/i/09427d703fb164d3695003f0b783d924843e1228bf18eb18a25f389c70ade4a1/S20_SocialStyleGuide_37.jpg" /> https://nxndesign.com/Pottery-Barn-Instagram-Stories Sun, 25 Oct 2020 22:57:54 +0000 Stephanie Nixon https://nxndesign.com/Pottery-Barn-Instagram-Stories <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4e7342333212e61a8c508a3cff539020efa517ee37c0c867cbdbb4818d68f8be/StringLights_Mock.gif" data-mid="86994961" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/4e7342333212e61a8c508a3cff539020efa517ee37c0c867cbdbb4818d68f8be/StringLights_Mock.gif" />&nbsp;&nbsp;Pottery Barn Instagram Stories 2020 Lead Designer: Stephanie Nixon Art Director: Lindsey Thomas The Need With the amount of social media content skyrocketing for Pottery Barn I created a menu of branded Instagram story templates that could satisfy a variety of content in a compelling way such as product focus, inspirational lookbooks, tip driven and more. The Results Elevated brand storytelling on Instagram and consistency between designers and social media team. <img width="6265" height="4392" width_o="6265" height_o="4392" data-src="https://freight.cargo.site/t/original/i/3774e3b14bbf250e3c3d7a87c4ab3d27a306ac7ee9003ef1bf5b5b4f115e8ce9/PBM_S20_0521_IGS_BestSellers_.gif" data-mid="86655303" border="0" src="https://freight.cargo.site/w/1000/i/3774e3b14bbf250e3c3d7a87c4ab3d27a306ac7ee9003ef1bf5b5b4f115e8ce9/PBM_S20_0521_IGS_BestSellers_.gif" /> <img width="6265" height="4392" width_o="6265" height_o="4392" data-src="https://freight.cargo.site/t/original/i/2330050864b9a11da4d8a2fa848454100df17460500860f95a79f8271873db30/PBM_F20_0806_IGS_FallLookbook_REFORMATED.jpg" data-mid="86981596" border="0" src="https://freight.cargo.site/w/1000/i/2330050864b9a11da4d8a2fa848454100df17460500860f95a79f8271873db30/PBM_F20_0806_IGS_FallLookbook_REFORMATED.jpg" /> <img width="6265" height="4392" width_o="6265" height_o="4392" data-src="https://freight.cargo.site/t/original/i/a78c03ca007797776d85221497d6891f4b76d41049172492f2cbca218726ea49/PBM_F20_0824_IGS_MindfullyMadeBestsellers_REFORMATTED.jpg" data-mid="86982894" border="0" src="https://freight.cargo.site/w/1000/i/a78c03ca007797776d85221497d6891f4b76d41049172492f2cbca218726ea49/PBM_F20_0824_IGS_MindfullyMadeBestsellers_REFORMATTED.jpg" /> <img width="6265" height="4392" width_o="6265" height_o="4392" data-src="https://freight.cargo.site/t/original/i/0e807d8ca405d1cd568bc41270fc793ff73a8526a9020ee44f0fbb60791ecac0/PBM_F20_1015_IGS_LightingEdit_REFORMATTED.jpg" data-mid="86994893" border="0" src="https://freight.cargo.site/w/1000/i/0e807d8ca405d1cd568bc41270fc793ff73a8526a9020ee44f0fbb60791ecac0/PBM_F20_1015_IGS_LightingEdit_REFORMATTED.jpg" /> <img width="660" height="730" width_o="660" height_o="730" data-src="https://freight.cargo.site/t/original/i/d62df60c0c493cabd7e80fddc9acabfc94cb39442de6c42ac41cfd23c796bf5f/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_crystal.gif" data-mid="87253908" border="0" src="https://freight.cargo.site/w/660/i/d62df60c0c493cabd7e80fddc9acabfc94cb39442de6c42ac41cfd23c796bf5f/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_crystal.gif" /> <img width="660" height="730" width_o="660" height_o="730" data-src="https://freight.cargo.site/t/original/i/aa6be2c27aaa76cf48bb7f06d136c071f7dd7bcf83c173c70bad1bb97e6affb3/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_glass.gif" data-mid="87253909" border="0" src="https://freight.cargo.site/w/660/i/aa6be2c27aaa76cf48bb7f06d136c071f7dd7bcf83c173c70bad1bb97e6affb3/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_glass.gif" /> <img width="660" height="730" width_o="660" height_o="730" data-src="https://freight.cargo.site/t/original/i/e98291f0c815b48cf60d61d5f92fdc40ab55662c7ff2a51c76d56573f085ab5a/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_brass.gif" data-mid="87253906" border="0" src="https://freight.cargo.site/w/660/i/e98291f0c815b48cf60d61d5f92fdc40ab55662c7ff2a51c76d56573f085ab5a/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_brass.gif" /> <img width="660" height="730" width_o="660" height_o="730" data-src="https://freight.cargo.site/t/original/i/ba31e95b9d5615d8a6a26207b4296097c941a3810e13c330072b5cef42344a18/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_milkglass.gif" data-mid="87253910" border="0" src="https://freight.cargo.site/w/660/i/ba31e95b9d5615d8a6a26207b4296097c941a3810e13c330072b5cef42344a18/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_milkglass.gif" /> <img width="6265" height="4392" width_o="6265" height_o="4392" data-src="https://freight.cargo.site/t/original/i/dd50db081aed2092862b3c3a77200780119c193fe83e9a73cd3cd4b1c6402d60/PBM_F20_1015_IGS_CozyHome_REFORMATTED.jpg" data-mid="86983473" border="0" src="https://freight.cargo.site/w/1000/i/dd50db081aed2092862b3c3a77200780119c193fe83e9a73cd3cd4b1c6402d60/PBM_F20_1015_IGS_CozyHome_REFORMATTED.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/01138704147fe1c3b029d89e29b1fb95049a01fbac718592ef89387fa5fc1aec/Mindfully-Made-Bedding-8.jpg" data-mid="86655763" border="0" src="https://freight.cargo.site/w/1000/i/01138704147fe1c3b029d89e29b1fb95049a01fbac718592ef89387fa5fc1aec/Mindfully-Made-Bedding-8.jpg" /> Custom Instagram StickersIllustratons hand-drawn by Nora Gartland. Animated by me.&nbsp; <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a68f0f8a75a0dfd5624fcac5a37b3101c98be73a2de74cd2610eea8052380eac/Checkmark_Mock.gif" data-mid="86994953" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/a68f0f8a75a0dfd5624fcac5a37b3101c98be73a2de74cd2610eea8052380eac/Checkmark_Mock.gif" />&nbsp; &nbsp; &nbsp; <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/509b7f2ac145d99f6be738ab3a3c2ffb394dc8741139597fb6519de06c4f04d5/CurvedArrow1_SelfDraw.gif" data-mid="86994954" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/509b7f2ac145d99f6be738ab3a3c2ffb394dc8741139597fb6519de06c4f04d5/CurvedArrow1_SelfDraw.gif" />&nbsp; &nbsp; &nbsp;&nbsp;<img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/32ad97b83c2aa9145507ef0186ff7aed4a0186a46d828e8f10016c6fd90c2705/CurvedArrow2_SelfDraw_Mock_ex2.gif" data-mid="86994956" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/32ad97b83c2aa9145507ef0186ff7aed4a0186a46d828e8f10016c6fd90c2705/CurvedArrow2_SelfDraw_Mock_ex2.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/bf4d0bb7cb214bbe5c30c3703a03775081ba94b559f6f02aad061f6e315d5217/StraightArrow2_SelfDraw_Mock.gif" data-mid="86994960" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/bf4d0bb7cb214bbe5c30c3703a03775081ba94b559f6f02aad061f6e315d5217/StraightArrow2_SelfDraw_Mock.gif" />&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4e7342333212e61a8c508a3cff539020efa517ee37c0c867cbdbb4818d68f8be/StringLights_Mock.gif" data-mid="86994961" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/4e7342333212e61a8c508a3cff539020efa517ee37c0c867cbdbb4818d68f8be/StringLights_Mock.gif" /> Full menu of templates <img width="7841" height="23866" width_o="7841" height_o="23866" data-src="https://freight.cargo.site/t/original/i/172a8f296baefa01dd78538ca8b739a3bd0246bb1dd47ff23d8e5f3e3459a841/PBM_W21_IGS_Template_visuals.jpg" data-mid="101106874" border="0" src="https://freight.cargo.site/w/1000/i/172a8f296baefa01dd78538ca8b739a3bd0246bb1dd47ff23d8e5f3e3459a841/PBM_W21_IGS_Template_visuals.jpg" /> https://nxndesign.com/Friends-25th-Anniversary-Collab Mon, 16 Apr 2018 03:02:03 +0000 Stephanie Nixon https://nxndesign.com/Friends-25th-Anniversary-Collab <img width="746" height="648" width_o="746" height_o="648" data-src="https://freight.cargo.site/t/original/i/7958e812dab7d83b2250c83c7fe200c20958ad5bb125b70882056271a8557000/071119_Friends_Teaser_HeroGIF_M-071119_Friends_Teaser_HeroGIF_M__03.gif" data-mid="58269673" border="0" src="https://freight.cargo.site/w/746/i/7958e812dab7d83b2250c83c7fe200c20958ad5bb125b70882056271a8557000/071119_Friends_Teaser_HeroGIF_M-071119_Friends_Teaser_HeroGIF_M__03.gif" /> Friend’s 25th Anniversary Collab 2019 Lead Designer: Stephanie Nixon Art Director: Lindsey Thomas Copywriter: Sarah Shultz The Brief Create an integrated campaign that celebrates the 25th anniversary of the hit TV show FRIENDS with a product collab from Pottery Barn including the beloved Apothecary Table (from the days of yore). For this campaign I baked in a few easter eggs including a mouse-takeover effect and custom stickers to be used on Instagram stories. The ResultsThe campaign brought in a high index of net-new customers, including the highest Millennial index among all Pottery Barn collabs that year. <img width="4896" height="15774" width_o="4896" height_o="15774" data-src="https://freight.cargo.site/t/original/i/7a0145bbdf45a6ff0babc0b44339bf199078daa31665909461d63185ad264eb6/Feature-Page.jpg" data-mid="58269766" border="0" src="https://freight.cargo.site/w/1000/i/7a0145bbdf45a6ff0babc0b44339bf199078daa31665909461d63185ad264eb6/Feature-Page.jpg" /> Social Assets I had a lot of fun creating a few Giphy stickers to be used on our social posts. I started with some of our product artwork and animated it in Photoshop.&nbsp; <img width="1380" height="2569" width_o="1380" height_o="2569" data-src="https://freight.cargo.site/t/original/i/2bf918861ebabb63df63f9aea0d0bf3ce6ca91e35316a65be0fa19c8391fd867/PB_072919_Friends_FBCarousel_v2_.gif" data-mid="61256080" border="0" src="https://freight.cargo.site/w/1000/i/2bf918861ebabb63df63f9aea0d0bf3ce6ca91e35316a65be0fa19c8391fd867/PB_072919_Friends_FBCarousel_v2_.gif" /> <img width="566" height="722" width_o="566" height_o="722" data-src="https://freight.cargo.site/t/original/i/29b386b4d9076a48b913c6d7dc532a133b0768d64b27f26ce1b2f1f40ec0f7e8/PB_072919_IGSticker_JoeyDoesntShareFood.gif" data-mid="58269894" border="0" src="https://freight.cargo.site/w/566/i/29b386b4d9076a48b913c6d7dc532a133b0768d64b27f26ce1b2f1f40ec0f7e8/PB_072919_IGSticker_JoeyDoesntShareFood.gif" /> <img width="800" height="714" width_o="800" height_o="714" data-src="https://freight.cargo.site/t/original/i/4edd42b59288143f6eb2b08148c95f050f888117cbce41b78d7845c1134b4750/PB_072919_IGSticker_YoureMyLobster.gif" data-mid="58269950" border="0" src="https://freight.cargo.site/w/800/i/4edd42b59288143f6eb2b08148c95f050f888117cbce41b78d7845c1134b4750/PB_072919_IGSticker_YoureMyLobster.gif" /> <img width="800" height="473" width_o="800" height_o="473" data-src="https://freight.cargo.site/t/original/i/d568739c4c1db016896055672cc9c8c03a8bea4ac9b0b3e347b0346dd906a513/PB_072919_IGSticker_Fountain.gif" data-mid="58269892" border="0" src="https://freight.cargo.site/w/800/i/d568739c4c1db016896055672cc9c8c03a8bea4ac9b0b3e347b0346dd906a513/PB_072919_IGSticker_Fountain.gif" /> https://nxndesign.com/At-Home-with-Nastia-Liukin Sun, 21 Mar 2021 02:50:03 +0000 Stephanie Nixon https://nxndesign.com/At-Home-with-Nastia-Liukin <img width="746" height="646" width_o="746" height_o="646" data-src="https://freight.cargo.site/t/original/i/ef1c916a563885d5e108979a310b6fbd2e4c1cae40e689430a85e51d800caeea/Nastia-Liukin-Project-Thumb.jpg" data-mid="102721065" border="0" src="https://freight.cargo.site/w/746/i/ef1c916a563885d5e108979a310b6fbd2e4c1cae40e689430a85e51d800caeea/Nastia-Liukin-Project-Thumb.jpg" /> At Home with Nastia Liukin 2021 Lead Designer: Stephanie Nixon Art Director: Jen West Copywriter: Jeanne Davis The Brief Highlight this high-profile home makeover with a digital campaign that gives credibility to Pottery Barn’s Design Crew services and illustrates the fun and approachable way our interior designers can transform any home. Inspire customers to shop directly from the makeover and drive more Design Crew appointment sign-ups. The Results27.2k visits to feature page in first 3 daysOrganic Social received +1M impressions and 5.8k clicks to the feature page The second-highest week of Design Crew appointments YTD, with a spike coinciding with the launch timing of this coverage <img width="3136" height="5721" width_o="3136" height_o="5721" data-src="https://freight.cargo.site/t/original/i/395267abca2f8c8e5ef5ec12dcb9866115ea68ea0da5937f891be779b3a8d1b5/Nastia-Liukin-Concepts.jpg" data-mid="102778620" border="0" src="https://freight.cargo.site/w/1000/i/395267abca2f8c8e5ef5ec12dcb9866115ea68ea0da5937f891be779b3a8d1b5/Nastia-Liukin-Concepts.jpg" /><img width="3136" height="13996" width_o="3136" height_o="13996" data-src="https://freight.cargo.site/t/original/i/cce2a94fc7a259dcd9160059fb4687f170a94e7bbd6c804e60da20eb3f18c93c/S21-Nastia-Liukin-feature-page.jpg" data-mid="102780191" border="0" src="https://freight.cargo.site/w/1000/i/cce2a94fc7a259dcd9160059fb4687f170a94e7bbd6c804e60da20eb3f18c93c/S21-Nastia-Liukin-feature-page.jpg" /> Social Assets Below are supporting social assets featuring Pinterest pins and several Instagram stories. <img width="4320" height="2954" width_o="4320" height_o="2954" data-src="https://freight.cargo.site/t/original/i/23d8518aac53bb43eac15b73df176fd26bd76ca4f8e649d3185fc99d15ac9ff8/PBM_W21_0305_NL_Pinterest_r2.jpg" data-mid="102718350" border="0" src="https://freight.cargo.site/w/1000/i/23d8518aac53bb43eac15b73df176fd26bd76ca4f8e649d3185fc99d15ac9ff8/PBM_W21_0305_NL_Pinterest_r2.jpg" /><img width="5075" height="6161" width_o="5075" height_o="6161" data-src="https://freight.cargo.site/t/original/i/25e51e28fe261df4e6d1526c6302317cfdafefe38884dac341d2bf1a162b382a/W21_0305_IGS_NL_HomeTour.jpg" data-mid="102718310" border="0" src="https://freight.cargo.site/w/1000/i/25e51e28fe261df4e6d1526c6302317cfdafefe38884dac341d2bf1a162b382a/W21_0305_IGS_NL_HomeTour.jpg" /><img width="5105" height="4546" width_o="5105" height_o="4546" data-src="https://freight.cargo.site/t/original/i/c130de6dfa95f51dd9535ae19f88ddc9e75ef64824d70670988588f40edf6be6/W21_03XX_IGS_NL_TheBedroom.jpg" data-mid="102718307" border="0" alt="Testing Testing" data-caption="Testing Testing" src="https://freight.cargo.site/w/1000/i/c130de6dfa95f51dd9535ae19f88ddc9e75ef64824d70670988588f40edf6be6/W21_03XX_IGS_NL_TheBedroom.jpg" /><img width="5105" height="4651" width_o="5105" height_o="4651" data-src="https://freight.cargo.site/t/original/i/046a7639e9d62b3ff33ba1332259f913e6f457120d1bf61d2795101367f863a5/W21_03XX_IGS_NL_TheDiningRoom.jpg" data-mid="102718308" border="0" src="https://freight.cargo.site/w/1000/i/046a7639e9d62b3ff33ba1332259f913e6f457120d1bf61d2795101367f863a5/W21_03XX_IGS_NL_TheDiningRoom.jpg" /><img width="5105" height="4651" width_o="5105" height_o="4651" data-src="https://freight.cargo.site/t/original/i/af78b321f0c88b8288a8e37798647c86fa1ceabb0dd31f05a8a1d2d9c3fa452d/W21_03XX_IGS_NL_TheOffice.jpg" data-mid="102718309" border="0" src="https://freight.cargo.site/w/1000/i/af78b321f0c88b8288a8e37798647c86fa1ceabb0dd31f05a8a1d2d9c3fa452d/W21_03XX_IGS_NL_TheOffice.jpg" />