Pottery Barn Social Style Guide

Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas

The Brief
Create a Social Style guide that can serve as a resource both internal and with external partners for creating branded and elevated social assets. This includes sections such as guidance on logo usage, color, typography, image crops, voice and tone, iconography, social best practices and more.

The Results
A big love from the social media team who utilized this guide as a resource for all cross-functional partners who touch social including retail, global and B2B counterparts as well as for on boarding new members of their team.