![](https://freight.cargo.site/t/original/i/4e7342333212e61a8c508a3cff539020efa517ee37c0c867cbdbb4818d68f8be/StringLights_Mock.gif)
Pottery Barn Instagram Stories
2020
Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
The Need
With the amount of social media content skyrocketing for Pottery Barn I created a menu of branded Instagram story templates that could satisfy a variety of content in a compelling way such as product focus, inspirational lookbooks, tip driven and more.
The Results
Elevated brand storytelling on Instagram and consistency between designers and social media team.
2020
Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
The Need
With the amount of social media content skyrocketing for Pottery Barn I created a menu of branded Instagram story templates that could satisfy a variety of content in a compelling way such as product focus, inspirational lookbooks, tip driven and more.
The Results
Elevated brand storytelling on Instagram and consistency between designers and social media team.
![](https://freight.cargo.site/t/original/i/3774e3b14bbf250e3c3d7a87c4ab3d27a306ac7ee9003ef1bf5b5b4f115e8ce9/PBM_S20_0521_IGS_BestSellers_.gif)
![](https://freight.cargo.site/t/original/i/2330050864b9a11da4d8a2fa848454100df17460500860f95a79f8271873db30/PBM_F20_0806_IGS_FallLookbook_REFORMATED.jpg)
![](https://freight.cargo.site/t/original/i/a78c03ca007797776d85221497d6891f4b76d41049172492f2cbca218726ea49/PBM_F20_0824_IGS_MindfullyMadeBestsellers_REFORMATTED.jpg)
![](https://freight.cargo.site/t/original/i/0e807d8ca405d1cd568bc41270fc793ff73a8526a9020ee44f0fbb60791ecac0/PBM_F20_1015_IGS_LightingEdit_REFORMATTED.jpg)
![](https://freight.cargo.site/t/original/i/d62df60c0c493cabd7e80fddc9acabfc94cb39442de6c42ac41cfd23c796bf5f/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_crystal.gif)
![](https://freight.cargo.site/t/original/i/aa6be2c27aaa76cf48bb7f06d136c071f7dd7bcf83c173c70bad1bb97e6affb3/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_glass.gif)
![](https://freight.cargo.site/t/original/i/e98291f0c815b48cf60d61d5f92fdc40ab55662c7ff2a51c76d56573f085ab5a/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_brass.gif)
![](https://freight.cargo.site/t/original/i/ba31e95b9d5615d8a6a26207b4296097c941a3810e13c330072b5cef42344a18/PBM_F20_1015_IGS_LightingEdit_REFORMATTED_milkglass.gif)
![](https://freight.cargo.site/t/original/i/dd50db081aed2092862b3c3a77200780119c193fe83e9a73cd3cd4b1c6402d60/PBM_F20_1015_IGS_CozyHome_REFORMATTED.jpg)
![](https://freight.cargo.site/t/original/i/01138704147fe1c3b029d89e29b1fb95049a01fbac718592ef89387fa5fc1aec/Mindfully-Made-Bedding-8.jpg)
Illustratons hand-drawn by Nora Gartland. Animated by me.
![](https://freight.cargo.site/t/original/i/a68f0f8a75a0dfd5624fcac5a37b3101c98be73a2de74cd2610eea8052380eac/Checkmark_Mock.gif)
![](https://freight.cargo.site/t/original/i/509b7f2ac145d99f6be738ab3a3c2ffb394dc8741139597fb6519de06c4f04d5/CurvedArrow1_SelfDraw.gif)
![](https://freight.cargo.site/t/original/i/32ad97b83c2aa9145507ef0186ff7aed4a0186a46d828e8f10016c6fd90c2705/CurvedArrow2_SelfDraw_Mock_ex2.gif)
![](https://freight.cargo.site/t/original/i/bf4d0bb7cb214bbe5c30c3703a03775081ba94b559f6f02aad061f6e315d5217/StraightArrow2_SelfDraw_Mock.gif)
![](https://freight.cargo.site/t/original/i/4e7342333212e61a8c508a3cff539020efa517ee37c0c867cbdbb4818d68f8be/StringLights_Mock.gif)
Full menu of templates
![](https://freight.cargo.site/t/original/i/172a8f296baefa01dd78538ca8b739a3bd0246bb1dd47ff23d8e5f3e3459a841/PBM_W21_IGS_Template_visuals.jpg)