![](https://freight.cargo.site/t/original/i/eedef608c092f51ad2e60469c28dda14f05c8a362d698e49ea000ba5e99bbf1b/Lookbook_ProjectPage_thumbnail.jpg)
Pottery Barn Holiday Lookbook
2020
Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
Copywriter: Jeanne Davis
Videographer: Nick Testa
The Brief
Design an inspiring and friction-free shopping experience of Pottery Barn’s holiday aesthetics. Infuse motion throughout to sprinkle in some seasonal magic.
The Results
Customers who engaged with the lookbook had an AOV of 44% over those who did not engage with it.
2020
Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
Copywriter: Jeanne Davis
Videographer: Nick Testa
The Brief
Design an inspiring and friction-free shopping experience of Pottery Barn’s holiday aesthetics. Infuse motion throughout to sprinkle in some seasonal magic.
The Results
Customers who engaged with the lookbook had an AOV of 44% over those who did not engage with it.
![](https://freight.cargo.site/t/original/i/1c2d3e4125ed8dace8d73d25913f8483442a0f96d6773f8a91c7b4d97d7605be/01-Rustic-Living-Room-Animation_01-Rustic-Living-Room-Animation_01.gif)
![](https://freight.cargo.site/t/original/i/a7171f0466034538502734dd3907b1e158fa98187b38bc8209d2cf5911246958/H20-Holiday-Lookbook-Mock-1.jpg)
![](https://freight.cargo.site/t/original/i/f066b486cbccc81051c1a3b4e86601ec92306baccc9c6eb37dc9e04a9bfc662a/H20-Holiday-Lookbook-Mock-2.jpg)
![](https://freight.cargo.site/t/original/i/d20de1363112484cc78a1a39ce74ff1bfd6d652b3a08d970a74d7bfe042b5c88/H20-Holiday-Lookbook-Mock-3.jpg)
![](https://freight.cargo.site/t/original/i/e500156f6444f5dfad74a4b2f6f77a29d16ec92d95dd2684fefead220aec086d/03-Mouse_03-Mouse_02.gif)
![](https://freight.cargo.site/t/original/i/79c2f276e7ec514b76db5aa4f8fd0a5d574825d9405994ea78c7e36272e25163/06-Candles_06-Candles_02.gif)
![](https://freight.cargo.site/t/original/i/292587b99aa19919e15c0b3b5a1850f5c107e0b3b75db87a0ba7906b033355d4/H20-Holiday-Lookbook-Mock-4.jpg)
![](https://freight.cargo.site/t/original/i/fb62d8c86715956b76420168eee4d85c926be4fd9231a9954c947a865f7a5c84/H20-Holiday-Lookbook-Mock-5.jpg)
![](https://freight.cargo.site/t/original/i/1e7cd3b465cb7f1e83b8b1f832ea4676519097279b131e226d7d70f420ddaac5/H20-Holiday-Lookbook-Mock-6.jpg)
Social
Paid FB/IG carousel and organic Instagram story
Paid FB/IG carousel and organic Instagram story
![](https://freight.cargo.site/t/original/i/e05e16324c6c3928307db6d2fcd6888b6a6549168ebc900c8db749f6c4663952/PBM_H20_1015_IGS_HolidayLookbook_comp.jpg)
![](https://freight.cargo.site/t/original/i/0179a518f562bc1d858709d48f2ccfc02328201c2771ba3b660d606ca6088c6e/PBM_H20_1006_HolidayLookbook_InFeed_SocialPosts.jpg)