Pottery Barn Give Thoughtfully Campaign

Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
Copywriter: Emilee Schumer

The Brief
Deliver an engaging digital experience for Pottery Barn’s Give Thoughtfully holiday campaign. Create a friction-free online shopping experience with an integrated social and banner ad campaign.

The Results
The campaign exceeded marketing’s expectations with the Give Thoughtfully landing page delivering 60% higher AOV’s than stand-alone product shop paths. 

12 Days of Gifting Social Campaign
Social gift giveaway contest for stories and in-feed post. I designed each day with the campaign red and graphic number to stand out in the user’s feed and encourage engagment. 

Banner Ads / Homepage takeovers
HTML banner ads that ran on media buys and promoted the Give Thoughtfully campaign.