![](https://freight.cargo.site/t/original/i/919cb9db40b10b74ece144cea07148923d66a85ddbdbf674d5ec89a165849417/GiveThoughtfully_Supercat_MobileHero.jpg)
Pottery Barn Give Thoughtfully Campaign
2019
Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
Copywriter: Emilee Schumer
The Brief
Deliver an engaging digital experience for Pottery Barn’s Give Thoughtfully holiday campaign. Create a friction-free online shopping experience with an integrated social and banner ad campaign.
The Results
The campaign exceeded marketing’s expectations with the Give Thoughtfully landing page delivering 60% higher AOV’s than stand-alone product shop paths.
2019
Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
Copywriter: Emilee Schumer
The Brief
Deliver an engaging digital experience for Pottery Barn’s Give Thoughtfully holiday campaign. Create a friction-free online shopping experience with an integrated social and banner ad campaign.
The Results
The campaign exceeded marketing’s expectations with the Give Thoughtfully landing page delivering 60% higher AOV’s than stand-alone product shop paths.
![](https://freight.cargo.site/t/original/i/56b7ad5418039f3ed81d4920fd1fd56db62d4e5c14f923b951fa454e3ca6112f/Gifting-Supercat.jpg)
12 Days of Gifting Social Campaign
Social gift giveaway contest for stories and in-feed post. I designed each day with the campaign red and graphic number to stand out in the user’s feed and encourage engagment.
Social gift giveaway contest for stories and in-feed post. I designed each day with the campaign red and graphic number to stand out in the user’s feed and encourage engagment.
![](https://freight.cargo.site/t/original/i/4de0761c9429aed660988e35d28de568f0e05592cceaee5d2fd64760c37e2e25/12-Days-of-Gifting-IGS-2_v2.jpg)
![](https://freight.cargo.site/t/original/i/bd62730854c090bf9ca311e18d033317ee4a46a5b1de9e94fbe5a65e741f3413/12-Days-of-Gifting-IGS-3.jpg)
![](https://freight.cargo.site/t/original/i/5488dced494caf051ed08c139e47b56975fccc8724e92bb755778aebeab85edb/12-Days-of-Gifting-In-Feed-2.jpg)
![](https://freight.cargo.site/t/original/i/2f01cf0a8aa2c2ed11ebfe395a09a1e83e9060c8c60b5829b5d251b51199201b/12-Days-of-Gifting-In-Feed-1.jpg)
Banner Ads / Homepage takeovers
HTML banner ads that ran on media buys and promoted the Give Thoughtfully campaign.
HTML banner ads that ran on media buys and promoted the Give Thoughtfully campaign.