Friend’s 25th Anniversary Collab

Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
Copywriter: Sarah Shultz

The Brief
Create an integrated campaign that celebrates the 25th anniversary of the hit TV show FRIENDS with a product collab from Pottery Barn including the beloved Apothecary Table (from the days of yore). For this campaign I baked in a few easter eggs including a mouse-takeover effect and custom stickers to be used on Instagram stories.

The Results
The campaign brought in a high index of net-new customers, including the highest Millennial index among all Pottery Barn collabs that year.

Social Assets
I had a lot of fun creating a few Giphy stickers to be used on our social posts. I started with some of our product artwork and animated it in Photoshop.