![](https://freight.cargo.site/t/original/i/7958e812dab7d83b2250c83c7fe200c20958ad5bb125b70882056271a8557000/071119_Friends_Teaser_HeroGIF_M-071119_Friends_Teaser_HeroGIF_M__03.gif)
Friend’s 25th Anniversary Collab
2019
Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
Copywriter: Sarah Shultz
The Brief
Create an integrated campaign that celebrates the 25th anniversary of the hit TV show FRIENDS with a product collab from Pottery Barn including the beloved Apothecary Table (from the days of yore). For this campaign I baked in a few easter eggs including a mouse-takeover effect and custom stickers to be used on Instagram stories.
The Results
The campaign brought in a high index of net-new customers, including the highest Millennial index among all Pottery Barn collabs that year.
2019
Lead Designer: Stephanie Nixon
Art Director: Lindsey Thomas
Copywriter: Sarah Shultz
The Brief
Create an integrated campaign that celebrates the 25th anniversary of the hit TV show FRIENDS with a product collab from Pottery Barn including the beloved Apothecary Table (from the days of yore). For this campaign I baked in a few easter eggs including a mouse-takeover effect and custom stickers to be used on Instagram stories.
The Results
The campaign brought in a high index of net-new customers, including the highest Millennial index among all Pottery Barn collabs that year.
![](https://freight.cargo.site/t/original/i/7a0145bbdf45a6ff0babc0b44339bf199078daa31665909461d63185ad264eb6/Feature-Page.jpg)
Social Assets
I had a lot of fun creating a few Giphy stickers to be used on our social posts. I started with some of our product artwork and animated it in Photoshop.
I had a lot of fun creating a few Giphy stickers to be used on our social posts. I started with some of our product artwork and animated it in Photoshop.
![](https://freight.cargo.site/t/original/i/2bf918861ebabb63df63f9aea0d0bf3ce6ca91e35316a65be0fa19c8391fd867/PB_072919_Friends_FBCarousel_v2_.gif)
![](https://freight.cargo.site/t/original/i/29b386b4d9076a48b913c6d7dc532a133b0768d64b27f26ce1b2f1f40ec0f7e8/PB_072919_IGSticker_JoeyDoesntShareFood.gif)
![](https://freight.cargo.site/t/original/i/4edd42b59288143f6eb2b08148c95f050f888117cbce41b78d7845c1134b4750/PB_072919_IGSticker_YoureMyLobster.gif)
![](https://freight.cargo.site/t/original/i/d568739c4c1db016896055672cc9c8c03a8bea4ac9b0b3e347b0346dd906a513/PB_072919_IGSticker_Fountain.gif)