At Home with Nastia Liukin

Lead Designer: Stephanie Nixon
Art Director: Jen West
Copywriter: Jeanne Davis

The Brief
Highlight this high-profile home makeover with a digital campaign that gives credibility to Pottery Barn’s Design Crew services and illustrates the fun and approachable way our interior designers can transform any home. Inspire customers to shop directly from the makeover and drive more Design Crew appointment sign-ups.

The Results
  • 27.2k visits to feature page in first 3 days
  • Organic Social received +1M impressions and 5.8k clicks to the feature page
  • The second-highest week of Design Crew appointments YTD, with a spike coinciding with the launch timing of this coverage

Social Assets
Below are supporting social assets featuring Pinterest pins and several Instagram stories.

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